1. AddThis AddThis.com What started as a simple tool to add social sharing buttons to a site has grown into a one-stop shop for website marketing and conversion tools. To get started, simply insert a few lines of code into your website, and then you can control which tools you use from inside your AddThis.com […]
In the beginning, the web was was for information transfer. In large part because those were the constraints of the technology. Although our technology has wildly advanced, our conception of the purpose of the web has not changed in the minds of many. “A website is where you tell people about your brand” many will […]
Six Flags revenue in 2013: 1.1 Billion. Disney World revenue in 2013: 2.2 Billion. Why Disney Wins As with any interpretation of data there are multiple reasons. But one of them is that Disney World has created a world, a narrative. When you go there, you are not going for a single ride or multiple […]
Content Marketing is at this point an old buzz-word. The importance of content production is old hat. Many marketers, however, do not see the traffic or conversions promised by such production. Mere content does not by itself attract attention. Content must have the following properties: Quality Specificity Seriality Consistency Visual 1—Quality Blah, blah. We know. […]
Website development that ignores design is doomed to fail. There – I have said it, and it is off my chest. I was thinking it the whole time when I was listening to the presentation on how a new site will solve all the problems and make everything easier and better. The site was purchased […]
We recently helped a small association utilize an off-the-shelf solution to better manage membership and connect members to each other. The West Suburban Philanthropic Network provides guidance, networking opportunities, and education for professionals working for non-profit organizations. On the new website we used web host Wild Apricot. All the functionality to manage membership, events and […]
The bad news for those with no website is that search engines are making your business invisible. As smart phones grow in popularity, more and more people are turning to the Internet to find local businesses. A phone book is too labor intensive when I can search for anything on Google and it shows up […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work