The bad news for those with no website is that search engines are making your business invisible. As smart phones grow in popularity, more and more people are turning to the Internet to find local businesses. A phone book is too labor intensive when I can search for anything on Google and it shows up on my iPhone and with another touch I can call the number. The good news is that even if you don’t have a website you can be found online. It’s fast, free, and painless to register your business with both Google and Yahoo!.
Google allows you to edit keywords and tags. Make sure you check out this video to get the most out of your listing.
Don’t take this as my endorsement to skip having a Web presence, but an encouragement to take control of your Internet destiny before you disappear.