Alphagraphics noted that 44% of buyers visit a brand’s website after reading direct mail. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987 2004

Since 2004, Rates of Response to Direct Mail have increased by 14% according to the United States Postal Service. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987

The United States Postal Service reported that more people read print now than in 1987. Previous Infographics 3x 50% $167 20% 13:1 78% 56%

The UK Direct Marketing Association announced that 56% of buyers think the most trustworthy marketing channel is print. Previous Infographics 3x 50% $167 20% 13:1 78%

78% of donations to non-profits are from direct mail according to a study by Alphagraphics. See Previous Direct Mail Infographics 3x 50% $167  

Past Direct Mail Infographics Infographic #1 Infographic #2 Infographic #3

Previous Direct Mail Infographics 1st Infographic 2nd Infographic

Previous Direct Mail Infographics 3x 50% $167

See previous direct mail infographic.

Digital marketing has changed a lot. Surprisingly, it has not changed the effectiveness of direct mail. There is simply no substitute for holding a piece of mail, feeling its texture, and opening the folds to discover. Just for fun, we have put together some infographics to illustrate the data that demonstrates that direct mail is […]