I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct marketing. It is such a grand opportunity […]
I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct mail. It is such a grand opportunity […]
We have been posting infographics for the past few weeks visualizing fascinating statistics regarding the effectiveness of direct mail. We have combined all of these into one webpage for you to share around. Let us know which was the most eye-opening fact!
Alphagraphics noted that 44% of buyers visit a brand’s website after reading direct mail. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987 2004
Since 2004, Rates of Response to Direct Mail have increased by 14% according to the United States Postal Service. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987
The United States Postal Service reported that more people read print now than in 1987. Previous Infographics 3x 50% $167 20% 13:1 78% 56%
The UK Direct Marketing Association announced that 56% of buyers think the most trustworthy marketing channel is print. Previous Infographics 3x 50% $167 20% 13:1 78%
78% of donations to non-profits are from direct mail according to a study by Alphagraphics. See Previous Direct Mail Infographics 3x 50% $167
Past Direct Mail Infographics Infographic #1 Infographic #2 Infographic #3
Previous Direct Mail Infographics 1st Infographic 2nd Infographic
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