There is no way around it. Asking for money is hard work. Crafting a powerful appeal, gathering lists, managing the process takes real energy. Then the day comes when you drop it in the mail. For non-profits this stage often requires a lot of emotional energy and a bit of angst. Will people respond? Will […]
I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct marketing. It is such a grand opportunity […]
I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct mail. It is such a grand opportunity […]
We have been posting infographics for the past few weeks visualizing fascinating statistics regarding the effectiveness of direct mail. We have combined all of these into one webpage for you to share around. Let us know which was the most eye-opening fact!
Alphagraphics noted that 44% of buyers visit a brand’s website after reading direct mail. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987 2004
Since 2004, Rates of Response to Direct Mail have increased by 14% according to the United States Postal Service. Previous Infographics 3x 50% $167 20% 13:1 78% 56% 1987
The United States Postal Service reported that more people read print now than in 1987. Previous Infographics 3x 50% $167 20% 13:1 78% 56%
The UK Direct Marketing Association announced that 56% of buyers think the most trustworthy marketing channel is print. Previous Infographics 3x 50% $167 20% 13:1 78%
78% of donations to non-profits are from direct mail according to a study by Alphagraphics. See Previous Direct Mail Infographics 3x 50% $167
Past Direct Mail Infographics Infographic #1 Infographic #2 Infographic #3
Four Years of Steady Admissions Growth Through Continuous Refinement
Reigniting a Direct Mail Fundraising Strategy
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success