Nonprofits need funding, loyal donors, and people who believe in their cause, and the avenue to achieving these things is wrapped up in communication. But, communication is often the last thing non-profits have time to do.
Sadly it is often something we only think about after we hit send or drop that overflowing newsletter we have been the doing ever quarter since 1995.
You need outside help if…
An outside perspective is often the only way to help you and others see things as they really are. Are you guilty of this thinking… Yes that emails looks terrible, but people love us so much they will ignore how poorly we executed because we are so busy helping _____ (you fill in the blank).
The truth is my inbox is overflowing and how you look is creating an impression of who I think you are (and it is not as positive as you think). An outside viewpoint serves as an extra brain and resource to come up with creative solutions and break through the cry of urgent and help you think about what is important.
The value of hiring a nonprofit marketing agency
1. They help you drive change.
Often boards don’t listen to the folks on the inside, but an outside expert can say things you can’t say. They don’t need to dance delicately with board members who often have strong opinions.
2. They save you money.
A good nonprofit agency will evaluate where your money is being spent and make sure you are getting the biggest bang for your dollar. Read about what we did with a client’s year-end campaign on the first year we manged their campaign.
3. An agency will help you be more data driven.
The biggest component of a successful communication strategy is measuring results. It doesn’t have to be complicated but with some creative thinking you can build in some metrics that will help you in understand theimpact of what you are doing.
Nonprofit marketing agencies will help you see opportunities right under your nose and offer a fresh perspective that is hard to see from the inside.
Read this article for advice on finding the right nonprofit marketing agency.
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