XMA asked Spire2 to create and launch a monthly giving program. Since past direct mail had not delivered very effective results, we analyzed their house list and past campaigns very carefully. We recommended a giving goal that was much higher than they had ever raised from a direct mail campaign before, so we worked closely […]
When we redesigned Andersonville Physical Therapy’s website, we wanted to be sure their mission of helping people move better for life permeated the entire site. What better way to represent this than with video? We teamed up with photographer and videographer Michael Hudson, to create a window into the offices of Andersonville Physical Therapy, giving […]
This boutique firm asked us to improve their marketing. Our strategy included redesigning their brand, developing videos and creating an online experience that is unique. To help the group stand out among other “fee-only” advisors, we developed a fee calculator. This calculator gives potential clients a better understanding of what they may be paying based […]
Timothy Financial Counsel’s website had been serving them well for years. But they knew they wanted a refresh and we were faced with the following question: How do you improve a site that is working just fine? We simplified the design to better highlight their unique position in the financial planning industry. We also added interactive […]
When the Transforming Center asked us to expand the marketing for their annual Discernment Summit, we recommended a standalone website for this annual regional event. Years past had included the summit information on the organization’s main website. A standalone site allowed us to better present event information, and align the event’s unique visual brand across […]
After walking Brown Financial Advisory through Spire2’s brand road map process we developed a new identity and redeveloped their communication program. As part of the engagement, we developed a responsive website to help their prospects better understand what is unique about working with Brown Financial Advisory.
Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas. A gold […]
The targeted segment for this direct mail appeal for the University of Illinois Chicago Library attended a university that was completely different than the university today—even the campus is visually unrecognizable. As important as the appeal message was, the first task was to reinforce that the work ethic of today’s students is the bridge that connects […]
Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while […]
Four Years of Steady Admissions Growth Through Continuous Refinement
Reigniting a Direct Mail Fundraising Strategy
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success