After walking Brown Financial Advisory through Spire2’s brand road map process we developed a new identity and redeveloped their communication program. As part of the engagement, we developed a responsive website to help their prospects better understand what is unique about working with Brown Financial Advisory.
Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas. A gold […]
The targeted segment for this direct mail appeal for the University of Illinois Chicago Library attended a university that was completely different than the university today—even the campus is visually unrecognizable. As important as the appeal message was, the first task was to reinforce that the work ethic of today’s students is the bridge that connects […]
Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while […]
Since 2009, we’ve been helping Insight Financial Group build their brand. The website has been a missing piece in creating a cohesive brand experience for prospects. Insight’s brand is built on making sure every experience is calming, straight-forward, approachable, caring and organized. The experience online had to align with all of these characteristics and deliver […]
Wallprotex is a manufacturer of wall protection products who wanted to penetrate the architectural market. They developed a presentation that architects could attend for continuing education—this would provide architects credits to retain their licensure with the American Institute of Architects (AIA). Even though the presentation content was solid and they had a designer develop a […]