Medair is an international NGO based in Switzerland whose purpose is to relieve human suffering in some of the world’s most remote and devastated places. Medair approached Spire2 with the desire to grow support in the US. Their year-end appeal was a multi-channel campaign which included traditional direct mail with integrated digital marketing. Providing multiple touches in the campaign while using innovative technology to find audiences similar to their house list allowed the campaign to build more brand awareness, increase engagement, and cultivate new prospects.
Our approach was to strengthen the connection between their humanitarian work and the Christian faith that is guiding leadership and staff alike.