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Building brand awareness for an international NGO

By | July 11, 2024

Medair is an international NGO based in Switzerland whose purpose is to relieve human suffering in some of the world’s most remote and devastated places. Medair approached Spire2 with the desire to grow support in the US. Their year-end appeal was a multi-channel campaign which included traditional direct mail with integrated digital marketing. Providing multiple touches in the campaign while using innovative technology to find audiences similar to their house list allowed the campaign to build more brand awareness, increase engagement, and cultivate new prospects.

Our approach was to strengthen the connection between their humanitarian work and the Christian faith that is guiding leadership and staff alike.

an array of pieces from the Medair 2023 Year End direct mail campaign.

Graphic with red background and gold circles and stars fading from the bottom to top and the words “Love, Hope, & Joy” in a large white serif font. A photo of a young child walking down a cobblestone street. This photo is featured prominently in the Medair year end campaign.

an open spread from the campaign’s booklet features a large photo of a smiling refugee woman holding a newborn. The headline reads “You give hope when you..."

An open spread of the Medair campaign’s booklet features a photo of two smiling Rohingya refugee boys in Bangladesh. The headline reads “You give joy when you...”

Digital ads for the Medair year-end campaign. The ad features a photo of a young Ukrainian refugee with the words “One small act today could launch thousands more acts of Love, Hope, & Joy"

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.