Do you ever feel like when you’re trying different ways to advertise or market your business, you’re just spinning your wheels? Do you get frustrated with your efforts to advertise because it seems like you’re going no where?
Then maybe you should take a look into an inbound marketing strategy.
What is an inbound marketing strategy?
The inbound methodology is all about giving prospects what they want when they go online – information. It converts strangers into customers in four basic steps: attract, convert, close, delight. However, the way it does this is much different than traditional marketing.
Instead of throwing things out and hoping something sticks, its about pinpointing the right prospects, empowering them with information, and giving them an experience they want. Its more scientific using data to identify and create content people want.
To learn more about how the inbound strategy works, read our article on a business owners guide to marketing.
Is inbound right for you?
There’s a lot of ways to promote your business, and everyone tells you their way is best. So lets look at the pros and cons of the inbound marketing strategy.
Pros:
- Data driven– inbound marketing is all about creating content that is based on real data that is collected about your ideal customers. Keywords, blog posts, and landing pages all are engineered to attract very specific profile. Stop writing a ton a copy hoping someone works and stop worrying about trying to get as many eyeballs as possible. Its not just finding any living body to visit your site but a solid inbound strategy will help you find the right leads.
- Personal– the focus of inbound methodology is to create content that connects with your ideal customers and build relationships. Inbound marketing will create loyal and returning customers and promoters.
- Measurement– the key is measuring results and analyzing the effectiveness of your content on real data and results.
Cons:
- It’s an investment– if you have no budget for marketing right now, then inbound won’t fit perfectly in your business.
- Longterm– inbound marketing will produce longterm results, not short term. So if you’re looking for a two month return on investment inbound isn’t the right choice.
You should consider an inbound strategy if you want to stop guessing and start measureing what you are doing and are looking for a more methodical marketing solution. Inbound marketing is based on real data and focuses on targeting specific audiences to provide you new leads that turn into loyal and returning customers.
If you would like more information about starting an inbound marketing strategy or if you would like a free website evaluation, then please click below!
Click for a free website evaluation
