The idea behind trigger-based campaigns is this: rather than sending to a group of people all at once, trigger emails send automatically whenever one of your recipients does something – like signing up to get your emails, or having a birthday, or clicking a link in one of your campaigns. Triggers allow you to reach people the moment they’re most likely to read and respond – on their schedule, not yours. And they can really complement your broader, audience-wide newsletters and campaigns.
The trigger feature is free – you’ll only pay for the emails you send using it. While some services attach a hefty price tag, we believe triggers are simply another way to send. Why not offer everyone the chance to get even more timely with their emails and make even more of a personal connection with their audience members?