Spire2’s Jeffery James, acting as Director of Communication for the board of the International Association of Business Communicators (IABC) Chicago Chapter, oversaw email marketing and web communication for the program year ending June 30, 2006. Using strategies he recommends for clients he grew their email list by 34% while maintaining open rates. “It has been a great challenge to communicate with communicators, so I am pleased to see the growth. The IABC/Chicago e-update has become the center of the communications program and a vital link in driving interest in programming.”
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.
