Integrated campaign results show 79.8% increase in giving

By | October 16, 2006

Giving among young alumni grew 79.8% over the same period last year as a result of Spire2’s “Where’s the need” campaign. Almost 50% of the young alumni who responded to the campaign gave to the Wheaton Fund for the first time. The microsite developed for the campaign delivered 40% of the responses. Spire2 developed all aspects of the integrated campaign for Wheaton College that included direct mail, email and a microsite. See the campaign.

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.