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Leadership Resources International has hired Spire2 to execute a brand review and create an electronic communication plan. We are thrilled to use our experience in branding and electronic communication to help Leadership Resources develop a strategy that aligns what they are doing as a ministry to how they are using electronic communication.

The Downtown Wheaton Association hired Spire2 to develop and launch a new online strategy to promote the downtown business district. We are excited about the opportunity to partner with the association get better results from their online presence.

We are excited to help the Community School of Arts in Wheaton redevelop their site. As always we start by developing an electronic communication strategy and looks closely at their overall marketing program. A effective site integrates and enhances other marketing tactics.

Even though he is not a she, Jeffery James will be speaking at the Naperville/Oakbrook Chapter of eWomen Network on Thursday, January 22 at the Ashyana Banquets, Downers Grove, IL. The presentation is called “Maximize Profits and Productivity Using the Internet” For more details and registration contact Marie E Hale, eWomen Network Executive Managing Director at (630) 689-0246. or email mariehale@eWomenNetwork.com

The launch of the “What is Wheaton” interactive art mural was a huge success. Read more and see pictures online.

Find yourself in Wheaton. Spire2 is creating an interactive art mural which embraces and encourages community in Wheaton and supports downtown Wheaton businesses. The mural will stretch almost a city block long, stand eight feet tall and display over 70,000 decals. The decals, which each have an adjective describing Wheaton and its residents, create a picture along both sides of the wall which spells out “What Is Wheaton”. Viewers are encouraged to find and wear the words that describe them. Become part of the community event September 6 – 14.

Interested in becoming a sponsor? Not only will the decals and sponsorship kiosk be viewed by over 15,000 people, the decals also present a great opportunity to increase traffic in your business. Contact Spire2 for more information or visit the event’s web site at http://www.whatiswheaton.com

Spire2 recently completed the new website for the chamber. Spire2 was chosen a few months ago among three finalists to transform the chamber’s web presence. The new web site integrates with their database provider, meets the strategic goals of the chamber and is more visually and organizationally appealing. You can see the new and improved chamber website now at http://www.wheatonchamber.com

Spire2 helped CareNet to create their email marketing program last year. We met to follow up just before the one year mark to make sure everything was still going well and to make little changes. One of the objectives was to increase internet donations. CareNet shared that they exceeded their goal, and their electronic donations were up by almost 50% with a month still left in the fiscal year.

E-broadcaster has implemented a new feature for keeping you informed about the recent activity of your subscribers right from your audience screen. You’ll notice they’ve added the tracking box to your main page that allows you to view who has subscribed or changed their preferences within the last week or month. There is an extended option under “more search options” that allows you to view your audience’s activity in even more detail.

Wish you had a better idea of who is receiving your e-broadcaster? This great new feature keeps you up-to-date with your audience and is a great tool for tracking who is signing up to hear from you.

Enjoy free food and a cash bar at Caponata’s Ristorante in downtown Wheaton on Wednesday May 28 and get tips and ideas on how to maximize your marketing. LeVern Danley of Lad4 Creations, Matt Ferguson of Matt Ferguson Photography, and Rick Tampier of The Sign Authority and myself will be showcasing our companies. Matt Ferguson will even be taking marketing portraits for a greatly reduced fee ($95). Download the flyer (PDF) with all the details, but mark your calendars now.