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I spoke to Cheryl, my contact at Community School of the Arts (CSA). She called with a question and casually shared with me some news.  A whopping 40% of their new students came through the new website this fall. At their teachers’ retreat the director shared that many community art schools are letting teachers go and cutting programming back. It is a different story at Wheaton’s CSA; they are blessed to have a waiting list. Cheryl said, “We have gotten a tremendously positive response to the new site, and appreciate the marketing counsel you provided.”

I am proud of the Spire2 team – thanks Andrea and Andriy.

And, Cheryl, call anytime. I am happy to answer any question – especially if you want to share things like: “your work is responsible for solving world hunger,” or “I have five contacts who own companies that need your marketing expertise,” or even, “I am buying you a large quantity of chocolate and it will be at your office this afternoon.”

The Downtown Wheaton Association’s new website is now live. Right now if you visit the site and sign up for the Downtown Wheaton Shoppers’ Club, you will be entered into a drawing to win a $100 gift certificate to shop in downtown Wheaton. You can now easily find out about events and happenings in downtown Wheaton along with a Q&A feature on a DWA member. The first feature is the Paper House, another Spire2 web development client. The directory shows you where stores are in downtown with Google maps and will sport other enhancements rolling out over the next couple of months. Check it out.

Spire2 started the engagement with Community School (CSA) of the arts looking at all of their marketing to build a strategy around helping CSA engage more visitors to take action instead of just providing information. Very early results have been strong. People are taking the small steps, giving CSA the opportunity to nurture leads instead of waiting for them to call. Check out CSA’s site, and sign up for their free Early Arts Club and get a complimentary listening guide for kids put together by CSA faculty.

Jeffery James will speak at the Wheaton Chamber’s May Women in Business Luncheon on May 7th. The talk is titled, “Healthy Online Marketing Results Start With the Right Ingredients.” Learn more and register today.

Blatant self promotion? I agree, but I get giddy when clients share information like that. This is not a month’s revenue but a whole year’s increase. So who is the lucky non profit? Well, you will have to ask. Well I won’t promise anyone the same results, but I do believe that my process for site development works. I would love to be able to share with you the specifics, so give me a call or e-mail me, and I would be glad to share with you what I am doing with web development these days.

Leadership Resources International has hired Spire2 to execute a brand review and create an electronic communication plan. We are thrilled to use our experience in branding and electronic communication to help Leadership Resources develop a strategy that aligns what they are doing as a ministry to how they are using electronic communication.

The Downtown Wheaton Association hired Spire2 to develop and launch a new online strategy to promote the downtown business district. We are excited about the opportunity to partner with the association get better results from their online presence.

We are excited to help the Community School of Arts in Wheaton redevelop their site. As always we start by developing an electronic communication strategy and looks closely at their overall marketing program. A effective site integrates and enhances other marketing tactics.

Even though he is not a she, Jeffery James will be speaking at the Naperville/Oakbrook Chapter of eWomen Network on Thursday, January 22 at the Ashyana Banquets, Downers Grove, IL. The presentation is called “Maximize Profits and Productivity Using the Internet” For more details and registration contact Marie E Hale, eWomen Network Executive Managing Director at (630) 689-0246. or email mariehale@eWomenNetwork.com

The launch of the “What is Wheaton” interactive art mural was a huge success. Read more and see pictures online.