Comments on: 4 things to know about social media before you jump in…

By: jjames

jjames — Fri, 05 Mar 2010 23:14:50 +0000

I will have to become a Genghis Grill fan. I need good examples as people ask all the time.

By: Mary Gammel

Mary Gammel — Fri, 05 Mar 2010 19:26:25 +0000

Great points, Jeff. I think Genghis Grill in Wheaton also does a great job with a Facebook page, but I’ve seen most others fall flat. I think it depends on the audience and on the timeliness of information posted.

By: jjames

jjames — Fri, 05 Mar 2010 02:47:30 +0000

I agree, but the problem is finding a compelling reason for people to become a fan of a facebook page. Most people rush out and build a fan page, but give no thought to that question. The only example of a good fan page is the Morton Arboretum. I do want to be reminded of natural events and they do a great job at posting timely information.

By: Mary Gammel

Mary Gammel — Thu, 04 Mar 2010 16:47:08 +0000

Jeff, thanks for the great insight on social networking. I would say that Facebook fan pages have an advantage, but it’s not the page itself. Instead, the items you post to your fan page wall are posted to the news feed of all your fans. So, it’s another avenue to get the word out about events and special things happening with your business. The fans can then repost or comment which keeps the conversation going.